eyelash growth

Katie Salvador, left, and sister Corrie Campbell own thestencilcollection.com and lashesandcosmetics.com. they have a factory in DeLand but also do assembly in Campbell’s garage. N-J | Audrey Parente

A world launch of the latest product from two area sisters will soon be on the Home Shopping Network in the U.S. and Europe.

The sisters, Boca Raton natives who grew up in DeLand, said they already have an inclination that there’s a big market for their Diva Lashes.

The lash kits are a product of their newest company, Lashes and Cosmetics. The kit includes extension lashes, feather lashes, glamour lashes, glues and removers.

The women premiered 150 of their eyelash-extension kits – in little black bags with pink polka-dotted bows – at Premier Orlando Beauty Show last month.

While the beauty-show organizers don’t track participants’ success, University of Central Florida advertising and marketing graduate Corrie Campbell, who developed the Diva Lashes with her younger sister, Stetson digital arts and theater graduate Katie Salvador, said they sold out at the show.

The innovative trademarked Stays On Glue, they said, makes the product unique. The glue does not sting and lasts longer than other eyelash glue, according to the promotions.

The glue idea evolved from the women’s other business, which the now 30-something sisters have been involved with since before college.

“My husband started out with a rubber-stamp company, and they learned about the product and how to sell,” said Fran Risting, their mom. “They were demonstrating decorative stamps and showing how to use the stamp pads at shows and made money on weekends.

“Later, they got a Coachman Motor Home and went on tour with their own route.”

The girls and their mom began designing stencils for a family business, the rubber-stamp store closed and The Stencil Collection began. The daughters became full-fledged partners.

The Stencil Collection manufactures stencils and other craft products for the scrapbooking industry.

The company employs nine people and has continued to grow as part of a $27.3 billion craft industry, according to the Craft & Hobby Association, of which The Stencil Collection is a member.

“The largest sector of the craft industry is scrapbooking, at $2.35 billion,” said Victor Domine, association spokesman.

“When we were going to school, we did a lot of expositions and stuff to get through school,” said Salvador, now of Ponce Inlet.

Campbell now resides in Port Orange, and, behind her home, she has a separate garage that is often used for product assembly.

The craft interest began as a sort of hobby, when the sisters were children and made cards and signs decorated with samples from their father’s rubber- stamp store. they became skilled and started packaging and selling cards and card-making kits.

They were using pastel chalk in their work.

Business grew and so did the craft ideas. The online site, thestencilcollection.com, includes everything from “moon dust” decorative powders to craft tools and a how-to video. Additionally, they have filmed their first public-channel craft special, “Get Crafty,” which is airing on public channel WDSC Channel 15.

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